Optimal Workshop

As a trusted and global leader in tools for information architecture, Optimal Workshop helps organizations build more intuitive and successful digital experiences backed by user research. Our superior analysis functionalities, multiple testing methods, and fast and easy participant recruitment give you the confidence to deliver robust and actionable insights throughout your entire digital lifecycle to your team. Participant recruitment Quality research relies on quality participants. We offer a seamless, integrated participant recruitment service to instantly access over 150 million people from around the world. If you need highly targeted participant options, try our custom recruitment service. Get specific with job titles, income brackets, and interests and combine complex target markets to mirror your customer personas. This will allow you to test the differences in your information architecture with cohorts relevant to your exact business needs.