Ruler Analytics

Tags:

Attribution Software Customer Journey Mapping Software Customer Journey Analytics Software Visitor Identification Software Inbound Call Tracking Software Marketing Analytics Software

Ruler Analytics is a marketing measurement and attribution platform that connects siloed marketing, sales, revenue and customer data to: - Provide a full funnel view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword level - Create multi-touch attribution reports using 6 different attribution models (first click, last-click, linear, position-based, time-decay and data driven attribution) - Enrich your ad platform(s), CRM and BI tools with cost, opportunity, revenue and ROI data - Measure and forecast the impact of offline and/or invisible touch points from 'dark social' activity and zero-click channels - Overcome accuracy issues with traditional analytics systems caused by 'the death of the cookie' by measuring success with 1st party data Book a demo with Ruler Analytics to start optimising your marketing strategy based on revenue and ROI, not just conversions.

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